Who We Are

We have been a familiar face in the local electrical accessories landscape since 1977


These hallmarks of Choo Chiang Holdings Ltd have led to its growth as the leading and most established electrical accessories provider in Singapore.

Besides the business side of things, what we truly want to be known for is understanding our customers well and always putting your needs first.

It’s never about selling you what we have, but selling you what you need.
For us, it’s a simple win-win. Building customer relationships helps us build our business in return.

Our mission is to empower a better way of working for builders,contractors, interior designers and homeowners through our products, services and technologies

What Sets Us Apart?


Most Comprehensive Range of Products

Understanding your needs has given rise to our comprehensive range of products, including notable brands such as Hager, Legrand, Schneider, MK, Philips, KDK and Bosch.

Most Accessible

We have 10 retail stores strategically located where you need us. Our stocks are always available and our comprehensive online portal gives you easy access to our products.

Most Financially Stable

We are a listed company with a proven financial track record. In this industry, Choo Chiang has strong equity as an established, well-known and well-trusted brand.

Most Responsive

Our experienced management and sales team have vast knowledge of this industry. Which is why we know what you need and can fulfil them fast.

Helping You Do Your Job Efficiently

Our network is supported by a team of experienced sales and retail employees with a fleet of our own delivery vehicles. This ensures that we can respond in the most efficient manner, when you want it, where you want. Whether you are a M&E contractor, consultant or architect, our job is to make sure you can do yours, quickly and efficiently.